Sales Manager – Heavy Equipment | GTA

Morson is seeking a dynamic and experienced Sales Manager to lead our Equipment Sales team in Concord. This is an exciting opportunity for a strategic leader who thrives in a fast-paced, customer-focused environment and has a passion for driving business performance and team success.
The Sales Manager will play a key role in guiding and inspiring the sales team to achieve critical business goals, while delivering an exceptional customer experience. Reporting to the Branch Manager, this individual will work closely with regional teams, sales operations, and corporate functions to foster operational excellence and support strong financial outcomes.
This role also presents a significant growth opportunity – with the potential to advance into a Branch Manager position within 18 to 24 months for the right candidate.

What’s In It For You?
• Join one of the safest organizations in the industry – your well-being is our top priority
• Work with a best-in-class heavy equipment dealer and premium brands like Caterpillar
• Access continuous learning and development through internal training programs
• Competitive compensation and benefits package
• Flexible work schedules and opportunities at multiple locations across Eastern Canada

What You’ll Do:
• Champion a culture of safety, environmental awareness, and healthy work practices
• Drive growth and profitability across all product lines and strategic sales offerings
• Lead, mentor, and coach the Equipment Sales and Sales Operations teams to exceed targets
• Ensure robust account coverage and territory management to retain and grow the customer base
• Analyze sales data and provide insights to guide decision-making and improve team outcomes
• Manage profit and loss performance through financial analysis, reporting, and forecasting
• Spend approximately 75% of your time in the field with team members and clients
• Make sound business decisions that balance stakeholder needs while maintaining high customer satisfaction
• Collaborate regionally to align sales initiatives and ensure effective coverage of key accounts

What You Bring:
• Post-secondary education preferred, with 5+ years of experience in sales and leadership within the heavy equipment, construction, or related sectors
• Proven commitment to safety and adherence to company policies and ethical standards
• Strong leadership, coaching, and team development skills
• Excellent communication, relationship-building, and cross-functional collaboration abilities
• Technical knowledge of heavy equipment products and industry solutions
• Deep understanding of market conditions, business trends, and customer dynamics
• Solid business acumen and financial literacy to guide strategic decisions
• Strong negotiation and influencing skills, especially in complex or high-value scenarios
• Ability to adapt and prioritize in a fast-paced, deadline-driven environment
• Proficiency in Microsoft Word, Excel, and PowerPoint
• Knowledge of industry systems such as CAT SIS or DBS is an asset
• Willingness to travel across the GTA
• Valid driver’s license with a clean abstract

Ready to take the next step in your sales leadership journey? Apply today and grow with us! Send your updated resume to fernanda.kisgerotz@morsoncanada.com